It is well accepted that at least 80% of the effectiveness of an Out of Home campaign hinges on the basics of good design, following the rules of “Keep it simple, short, and clear”. Aside from the great benefits that new technologies and interactivity provide marketers, the basics of good design that deliver on the brands’ promise and generate solid return on media investment are often discounted, and do not get recognised for the crucial role they play within any OOH strategy.
JCDecaux, formerly Continental Outdoor Media, has launched a monthly creative barometer, recognising the top 3 OOH creative campaigns to hit the streets for that month! Judging is based on the Loeries judging criteria:
Innovative Concept, bringing new and fresh thinking
Relevance to the brand
Relevance to the target audience
Relevance to the chosen medium