Johannesburg, 21 January 2015
kulula.com activation at Gautrain stations shows the ease of online check-in!
Kulula.com’s activations, facilitated by Continental Outdoor at the Rosebank and Sandton Gautrain stations, provided the perfect opportunity to captivate and entertain airline passengers en-route to OR Tambo! In December, just prior to the boost in festive season air travel, kulula.com and their agency King James demonstrated to passengers how it would be much faster, easier and more convenient for them to rather just skip the queue and check-in online from anywhere, i.e. the comfort of their own home, bed, couch, office, or deck chair. The Rosebank and Sandton stations provided Kulula.com in excess of 20 000 passengers per day who were illustrated the ease of online check-in even from a bath or bed!
The initial activations, run at OR Tambo and Cape Town International airports included Siv Ngesi and Jack Parow driven around in a remote controlled bed and bath. This entertaining activation demonstrated that you can check-in from anywhere. The follow-up campaign run at the Gautrain stations, using similar props, endorsed the concept.
To view the full campaign go to: http://www.kulula.com/campaign/check-in-on-the-go
About Continental Outdoor Media
Continental Outdoor Media is Africa’s leading billboard advertising company and operates in 14 countries in sub-Saharan Africa. The company offers in excess of 25 000 static and digital advertising opportunities in South Africa and a further 10 000 in sub-Saharan Africa.
Continental Outdoor Media (Pty) Ltd is owned by a consortium of investors led by Helios Investment Partners, a leading pan-African private equity firm. The consortium includes The Rohatyn Group, RMB Corvest and management. The company is a Level 4 BBBEE Contributor in South Africa through the ownership of 25.1% of the South African business by MSG Afrika Holdings, a black-owned investment firm.
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