South Africans and the rest of the world came together today to celebrate Mandela Day, and to heed the call by its patron, Nelson Mandela - to make a difference to the lives of others. This year is the first time that this day is being celebrated without the icon himself, since his passing in December 2013.
As part of our contribution and imprint in helping carry through Nelson Mandela’s legacy, we at Continental Outdoor Media have pledged to make each day a Mandela Day. We inspire to drive change through what we do best, which is to reinforce brand loyalty through Out Of Home advertising and thus are dedicated to the continued awareness of the Nelson Mandela brand and legacy. We do this through our contribution in excess of R1million in media space towards the Nelson Mandela Centre of Memory.
To continue our support of Mandela Day, the staff of Continental Outdoor decided to celebrate this significant day by making a difference to those that Nelson Mandela cherished and considered to be our greatest treasure, the children. Through the initiative of Thembi Thabethe, Account Executive at Continental Outdoor Media, Abangani Orphanage in Alexandra is where we dedicated our 67 minutes.
Abangani Orphanage is a haven of hope that offers care to more than 300 children who’ve lost their parents to HIV/Aids. Mama Portia Mongake started the orphanage in 1997 to eliminate social injustices within the community. Through the generosity of our staff, we were able to provide the orphanage with donations of clothing, perishable food and our time to show them love and care. We would like to thank the support of our clients, KFC and Taryn Naledi Hood, for providing a scrumptious meal that fed more 200 children and Bumpy Castles for free hire of a Jumping castle that the children jumping with glee!
Mama Portia Mongake expressed her gratitude for Continental Outdoor Media’s contribution to Abangani Orphanage in honouring Tata Nelson Mandela. She also thanked the late Nelson Mandela for providing the platform for people to share in the spirit of Ubuntu.
“For to be free is not merely to cast off one's chains, but to live in a way that respects and enhances the freedom of others.”- Nelson Mandela