19 September 2013

Continental Outdoor Media are keeping abreast of cutting-edge creativity through their sponsorship of the Digital Advertising for this year’s Loeries, being held in Cape Town 16 – 22 September.  

They are showing their support for upholding world-class  levels of creativity in South Africa’s advertising industry by donating digital coverage for the Loeries which was conceptualised by TBWA \ HUNT \ LASCARIS.

As delegates arrive in Cape Town they will be welcomed to the Loeries by ten plasma screens in the domestic arrivals hall at the Cape Town International Airport. This high impact branding will be supported by Loeries messaging on digital pods at Cape Town International Airport.

In addition a digital pod will be strategically placed at the historic Cape Town City Hall from 19 - 21 September where all judging will be held and on the CTICC red carpet on 21 & 22 September. Barry Sayer, Executive Chairman of Continental Outdoor Media, has joined the list of esteemed judges on the Media Innovation panel who will be judging at City Hall in the week preceding the awards ceremonies, from 16 - 19 September.

The digital pod will then move to the official Shimmy Beach Club after party on 22 September to congratulate and celebrate the award-winning creative campaigns and teams.

“Continental Outdoor Media celebrate South African creativity and has created the most up to date and innovative out-of-home (OOH) platforms for advertising professionals to display their creative works so that they receive maximum reach and impact in the appropriate environments. We have a creative department Contagious that works in collaboration with media and advertising agencies to ensure that the creative concept and message is optimised for the specific OOH platform and target market.  Digital OOH screens are able to begin and facilitate the conversations that brands have with consumers, and the more creative and impactful the more likely to be successful” said Lyn Jones, Marketing Manager of Continental Outdoor Media and chairperson of AMASA.