Key Systems, a global provider of software solutions for the out of home advertising industry, has created a tailored asset management solution for Continental Outdoor Media, Africa’s largest billboard advertising company operating in 14 countries in sub-Saharan Africa.

Mike Dillon, Key Systems founder and CEO says: “The company is implementing new and more efficient work processes and it is at this crucial time, when a software solution such as Key Systems' Fusion and Digital Director, will allow it to manage these processes more effectively, providing more flexibility and accountability.”

Continental Outdoor’s key focus for the past few years, and going forward, is that of becoming more flexible and targeted with their Digital offering to marketers with the aim to offer relevant and niche messages to consumers at the appropriate time and place.  Coupled with the traditional Outdoor Advertising formats such as billboards and street furniture which still, and will, form a significant part of the business, their Digital Out of Home (DOOH) products that have been developed will require an asset management solution that provides immediate and relevant solutions to the business and clients.  

Bazil Lauryssen, Continental CEO says: “We chose Key Systems for our new asset administration system because the software meets our requirements and it also gives us room for expansion. We have known Key Systems for some time and have been impressed by its global reach, and its ability to satisfy clients' requirements worldwide. This is a major consideration for us as we will be installing Fusion in fourteen countries with over 175 users, therefore reliability and good customer support are a must.’