For the last 27 years Barneys Paint Centres have been at the forefront of change on the Gauteng paint scene and have progressively increased their market share. Wiets Marais, Managing Director, has evolved his communication strategy to include strategically placed litterbins and suburban signs that are geo-demographically specific. This has been so successful that Barney's have incorporated this strategy into the roll-out of their new stores. Their new, sharpened creative has been designed to catch the attention of all commuters and consolidate their brand awareness in Gauteng.
Paint is no longer a commodity comments Wiets Marais. It has become an expression of self, a lifestyle product and as much care is taken choosing a colour scheme or technique as in choosing a car, clothing or personal accessories. Clear Channel's street furniture range provides us with relevant and comprehensive coverage where we want it!
About Clear Channel Independent (Pty) Ltd
Clear Channel Independent is a joint venture partnership in Africa held in equal proportion between Clear Channel Inc. and Independent News and Media PLC. The company is Africa's largest billboard advertising company commanding approximately 50% of the South African billboard market according to AD Index and operating in a further 12 countries in sub-Saharan Africa.