Outdoor Advertising in Mauritius has developed it's own unique formula for success. The island of Mauritius consists of 1.2 million people, all of whom have high living standards. Imagine working in Port-Louis by day, and traveling to the other end of the island home at night! The continuous string of billboards that ring the island guarantee a showing of any campaign within a short period. For this reason, beyond the usual Outdoor Advertising billboard ranges, the 3x4m product offering, unique to Mauritius, offers a cost effective and efficient solution to reach beyond the beach.
Harel Mallac Technologies, the authorized distributor of Nokia in Mauritius, used the flexibility of the medium to best advantage by inserting a daily countdown over a five day period to announce their presence in Mauritius.
This campaign operates on five different networks of 60, 90 or 120 billboards across the island for a period of seven day campaigns' comments Sebastien Rousset, General Manager of Clear Channel Outdoor in Mauritius. Optimal reach is achieved after just 14 days using 60 billboard panels.
According to Rousset, this model closely follows the very successful European practice of short-term, tactical, out-of-home media purchasing which has itself been the mainstay of the local Mauritian outdoor industry for the past 15-years.
Clear Channel Independent is a joint venture partnership in Africa held in equal proportion between Clear Channel Inc. and Independent News and Media PLC. The company is Africa's largest billboard advertising company commanding approximately 50% of the South African billboard market according to AD Index and operating in a further 12 countries in sub-Saharan Africa.