Zanzibar International Film Festival (ZIFF) is a unique initiative for the sustained preservation and development of the region's rich cultural heritage and the work of contemporary artists. ZIFF's main activity is the organisation of the annual Festival of the Dhow Countries that takes place around the first two weeks of July. ZIFF aims to make Zanzibar the focal point for promoting Dhow culture through films and other media.

It is the second year that Clear Channel Outdoor have sponsored all outdoor advertising relating to this event. Martin Mhando, CEO of ZIFF is ecstatic with the coverage of the campaigns. Brilliant and most effective, he lauds.

We are proud to be involved in such an important event on the Tanzanian calendar comments Brian Smith, General Manager of Clear Channel Outdoor in Tanzania. The Festival promotes an extensive programme of films, music & performing arts, exhibitions, and workshops for women, children, the film and music industry, and literature. The Festival also includes events in selected villages of the Zanzibar islands, Unguja and Pemba”.

From the vantage point of Zanzibar, the ZIFF Festival of the Dhow countries provides an opportunity to offer perspectives on contemporary trends in global culture which address the defining ideas of the twenty-first century incorporated in the themes of cultural diversity, individual integrity, social justice, women, children, diaspora culture and conservation.