There's no denying, if you want to make your mark, the largest Outdoor Advertising boundary wrap in Botswana will do it!
Mascom, the market leader in mobile communications in Botswana, have secured massive impact with Clear Channel Outdoors' 120m x 5m boundary wrap which has been erected around the building site of the new SADC headquarters building in Gaborone. The sheer size of the wrap, a first of its' kind in Botswana, dominates the landscape and endorses Mascoms' stamp as the company with the widest coverage in Botswana, largest dealer network and the most service centres across the country.
The creative was executed by Horizon Ogilvy in Botswana. Susannah Steenkamp, Clear Channel Outdoors' General Manager in Botswana adds. This is a very exciting development for Botswana, and will no doubt encourage other advertisers to make use of this high impact, tactical format.