Nando's, dedicated to feeding South Africans with fire in their bellies, have done it again! Their advertising, embracing many topical and humorous issues revolving around life in South Africa, is fun and irreverent.
Their latest campaign, which includes outdoor advertising, is centred around "thighly" topical Vernon Koekemoer to promote their double thigh special.
The outdoor advertising creative execution, making use of Clear Channel Outdoors' Citilite format, demonstrates the creative opportunities that an "out-of-the-box" mindset can provide a marketer.
The campaign was conceptualized by Black River FC and co-ordinated by The MediaShop in Johannesburg.