New Age 365aaf83fd

The New Age, together with Continental Outdoor, strategized, developed and implemented their national launch campaign for the newspaper. The launch strategy, which commenced in September 2010, was designed to reach all South Africans utilizing all Continental Outdoors' different sized formats. Once launched, and extended into 2011, The New Age's focus was channelled to use only large format outdoor sites to support their online subscription drive.

The multitude of creative pre-launch messages challenged South Africans' mind sets by posing provocative and thought-provoking questions to consumers.