penquin

The new Lesley Pearse novel, "Belle", has shot to No 1 on the local bestseller charts after just 2 weeks of flighting on Continental Outdoors' Citilite range. The campaign has still 2 more weeks to run and will end on 15 March 2011. Kate Powell, Marketing Manager for Penguin Books SA, is ecstatic with the results and adds "If outdoor worked this well for Belle we shall certainly look into advertising more new releases with Citilites and Continental Outdoor".

The short-term tactical campaign was ideally suited to the Citilite format which is designed to reach audiences quickly and effectively by 'walking' to a new location every 2 weeks.