Continental Outdoor has been rated highest in the Advertising Agencies/Outdoor sector in Zambia and will receive the PMR Diamond Arrow Award in March 2012.

The purpose of the awards is to celebrate excellence. The company is perceived by local businesses as having done the most to enhance economic growth and development in Zambia in its sector. Other criteria that were recognized were its levels of managerial expertise, implementation of corporate governance, brand awareness and levels of innovation.