(16 July 2012, Johannesburg)Continental Outdoor Media has launched an online business directory to provide existing small-to-medium sized clients an additional channel for exposure. "This extension of our client offerings is just one of the innovative ways in which we wish to partner with our client base so that their businesses ultimately grow," said Lyn Jones, Continental Outdoor Media's marketing manager.

The site – www.cheetahads.co.za – offers entrepreneurial businesses an online touchpoint designed for consumers to order products and rank services.
SMME clients are also able to purchase advertising spots from Continental on the online directory.

Jones explained: "The website ensures our clients receive 'global' exposure. This is because a heightened presence on the web increases their rating on Google and other search engines."

She added that the site is user-friendly, fun and allows smaller businesses to create their own profile quickly and professionally. "Furthermore, consumers will be able to rate their services and ultimately provide a comprehensive business directory rated by quality of service."

The listings, ranked as Platinum, Gold and Silver, provide tiered benefits.