(19 October 2012, Johannesburg) Continental Outdoor Media has announced the appointment of Adelaide McKelvey as Managing Director – Rest of Africa, primarily to drive the growth of international and local advertising investment on the continent.
McKelvey was previously Continental's Sales and Marketing Director – a position she held for seven years. But McKelvey has been with Continental and its predecessor, CorpCom, for 15 years, working as Divisional Sales Director and General Sales Manager. Since 2007, McKelvey was a Director of CorpCom and has served as an Alternate Director on the Continental Outdoor Media Africa Board since 2010. She said: "It's a great time for business in Africa. There is an increased focus and interest by international investors and marketers on the African continent. I am really excited to be able to dedicate 100% of my time ensuring that Continental Outdoor Media is at the forefront of providing platforms for marketers to leverage these opportunities."
Lelanie Butler has been appointed in the role of Sales Director, South Africa, with immediate effect. Butler has been promoted from Sales Manager and her promotion is richly deserved, noted Bazil Lauryssen, Managing Director of Continental Outdoor Media - South Africa.
Meanwhile, Manuel Tati will be joining the company's executive committee in recognition of his exceptional efforts in Angola. Angola is Continental Outdoor Media's second largest operation outside South Africa. Currently, Tati serves as the Director General of Continental Outdoor Media Angola, overseeing the company's operations in that country's 18 provinces.
In addition, he serves as Treasurer on the Board of Directors of the Angola Association of Advertising and Marketing.