Business professionals are those who dare to fail, want to invest or spend some capital, aware of the seriousness of operating their business, committed, daring to dream big, to have goals and ambitions, independent, confident, focused, and have strong motivation.
Depending on the exact nature of the corporate marketing approach, the advertising you target to this high-powered market may also be developed with an eye to enhancing the reputation of the company among its peers in a community or within a given sector of the marketplace.
In any application, the idea is to build the most agreeable public image for the corporation as possible, as well as provide your target market with your product information on a platform that will lead to a further search for information. Outdoor advertising to your target market whilst in the right frame of mind (on their way to or from work, or ORT on the Gautrain) provides the ideal window for your message.
This cluster will reach large corporates with business offerings which cover the full spectrum from financial services, IT and technology, medical aids, administrative services, seminars, conference facilities, business travel, office supplies and furniture, to name but a few.
Creative that is relevant and resonates with your audience is a crucial element of any marketing campaign, and even more so for Outdoor Advertising! After analysis through TGI there are 10 key themes that have been identified as crucial to successful marketing to corporates.
Connect with their sense of responsibility
They have time and the money to spend and will relate to products or services that appear credible and responsible
Encourage them to find out more about your brand
They want information and will seek it out so make it easy to find and accessible
Respect their busy lives
Ensure your message is short, sharp and to the point.
Highly discerning, advertising that entertains has a better chance of success
Drive them to social platforms for more info
This market are social network savvy, as well as technologically advanced
Credit them with intelligence
Don't patronise, make your brand's communication as intelligent as they are
Speak to their status within business
Forge an emotional connection by celebrating their success and status within business
Recognise their media touch points
Reach them as they lead their busy and active lives
Give them Quality
Enhance your brands quality perceptions via messages and media selections
Build brand messages on true insight into their lives